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Challenges for alternative journalism in Indonesia: A case study of Project Multatuli
Tivany, Arzia Halida ; Miessler, Jan (advisor) ; Němcová Tejkalová, Alice (referee)
From 1967 until 1998, Indonesia was under the New Order repressive regime where the media was heavily controlled by the state. After the reform, the tight control over media ended and media liberalization started, inciting media concentration, conglomeration, and commercialization. In this climate, alternative media in Indonesia has emerged to challenge the dominant narrative presented by mainstream media. Project Multatuli emerged in 2021 as the first membership-focused media in Indonesia, carrying the mission of the social movement, by introducing a new type of ethical and sustainable business model within the Indonesian market. The aim of this study is to investigate the challenges and strategies employed by Project Multatuli as well as to identify the main distinction compared to mainstream media outlets. Relying on 9 qualitative interviews and a focus group discussion consisting of 3 participants, Project Multatuli is found to fit the criteria of radical alternative media as well as public service media. Results show that challenges are structural, mostly due to the unprepared press infrastructure in the country and challenging market demography. Meanwhile, their strategies to overcome the challenges are what makes Project Multatuli different from mainstream media outlets. These include their...
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